The Fundamental Marketing Concepts skills test is a fast, easy way to confirm whether a candidate has a basic understanding of core marketing principles and practices. The test asks questions from a bank of questions for testing security purposes. HR Avatar periodically adds new questions to this bank to prevent cheating and to stay current with developments in the world of marketing.

This test is fully mobile ready and operates on most modern mobile devices.

Elements of marketing that are covered within the test include:

• Price Elasticity
• Research-based Marketing
• Public Relations
• Segmentation

Note that while the Fundamental Marketing Concepts skills assessment is a useful and efficient instrument for confirming a base level of skill or knowledge about this important topic, it is not intended to pinpoint the exact level of candidate or skill. We recommend that skills tests, like this one, be used in parallel with other measurements, such as cognitive ability, job fit, and behavioral history. Each different type of test provides a valuable piece of information you can use when evaluating potential job performance.