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Analyst - Market Research

Analyst - Market Research

Job-Specific Whole-Person Assessment (Test)

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New!
 A Short Version is Now Available!

Candidates typically need about 45 minutes to complete our full-length job-specific assessments. Our short versions take less than half that time. Like our standard assessments, these tests are based on the U.S. Government Occupational Information Network (O*Net). They do not contain the animated simulation module, however, though they still provide valuable information about all critical performance-related dimensions. Additionally, the short versions optionally include 1-2 virtual video interview questions! Click below for more information:

Analyst - Market Research (Short)

Analyst - Market Research

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Top activities and tasks for this job:
  • Getting Information - collect scientific or technical data
  • Analyzing Data or Information - analyze scientific research data or investigative findings
  • Interpreting the Meaning of Information for Others - explain complex mathematical information
  • Processing Information - compile numerical or statistical data
  • Interacting With Computers - use computers to enter, access or retrieve data
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Making Decisions and Solving Problems
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

About the test (Full Version)

The HR Avatar Analyst - Market Research Pre-Employment Assessment was designed to help you hire staff in this role. The test provides a whole-person evaluation by measuring job-relevant cognitive ability, personality, knowledge, skills, and relevant behavioral history. Each component provides important data for hiring decisions. Cognitive ability has been linked to overall job performance in most jobs and correlates with a candidate's ability to learn new skills and to solve complex problems. Personality characteristics determine how well the candidate will fit-in with a corporate culture. Knowledge and skills indicate how much training will be needed before a new employee becomes productive. Finally, relevant behavioral history detects counter-productive behaviors that can impact job performance.

The Analyst - Market Research test includes an animated work simulation in which candidates meet customers, colleagues and supervisors in a job-related context. Post-test surveys indicate the majority of candidates react favorably to these simulations. This test also contains an automatically-scored essay component. Writing is a key skill for many jobs and also demonstrates the ability to generate, organize, and communicate relevant ideas effectively.

The specific attributes measured include:

Cognitive Ability
  • Analytical Thinking and Attention to Detail
  Knowledge and Skills
  • Core Marketing Concepts
  • MS Excel (2019)
  • Writing
Personality
  • Adaptability
  • Drive
  • Integrity
  • Teamwork
  Emotional Intelligence
  • Empathy and Emotional Self-Control
Behavioral History
  • History Survey - Performance
  • History Survey - Tenure
 

Following completion, the test produces a Candidate Selection Report that includes an overall score and detailed scores for each attribute. The overall score weighs each of the factors based on research and analysis from the U.S. Government's Occupational Information Network (O*Net). O*Net represents over a decade of dedicated research evaluating the relative importance of various factors that lead to success in almost 1,000 different job roles.

The Candidate Selection Report also provides expert interview questions that help you probe critical or low-scoring areas, along with a guide for noting your evaluation of the candidate's responses. Consistent use of an interview guide is an important part of gaining better candidate insights and making better hiring decisions.

Language:English (US)
Time to Complete:40 Minutes (Approximately)
O*Net SOC Code:13-1161.00
Simulation Context:Medium-Level Business Finance
O*Net Context:Business and Financial Operations
Price:40 Credits (Add 5 Credits for Online Proctoring if Used)
More information about this Job
Annual US Wages (2018)
Bottom 10%:
$34,310 or less
Bottom 25%:
$46,360 or less
Median:
$63,120 (Average)
Top 25%:
$88,680 or more
Top 10%:
$121,080 or more

US Employment Statistics
2018:
681,900
2028 (projected):
821,100
Annual U.S. Job Openings:90,700

Top Knowledge Requirements
  • English Language
  • Customer and Personal Service
  • Sales and Marketing
  • Mathematics
  • Administration and Management
  • Communications and Media
  • Clerical
  • Computers and Electronics
Top Skills
  • Reading Comprehension
  • Writing
  • Critical Thinking
  • Active Listening
  • Complex Problem Solving
  • Speaking
  • Judgment and Decision Making
  • Active Learning
Top Abilities
  • Inductive Reasoning
  • Oral Comprehension
  • Written Comprehension
  • Oral Expression
  • Written Expression
  • Fluency of Ideas
  • Deductive Reasoning
  • Information Ordering
Education Requirements
Bachelor's Degree:
28%
Post-Baccalaureate Certificate:
2%
Master's Degree:
20%
This graphic shows the percentage of people in this role who have their highest education in each category.
Related Work Experience Requirements
None:
4%
3 - 6 Months:
2%
6 Months - 1 Year:
4%
1 - 2 Years:
9%
2 - 4 Years:
13%
4 - 6 Years:
17%
This graphic shows the percentage of people in this role whose related work experience before they entered this position falls into each category.

Alternate Titles for this Role: Advertising Analyst, Business Development Analyst, Business Development Specialist, Client Service and Consulting Manager, Communications Specialist, Demographic Analyst, Development Coordinator, Email Marketing Processor, Email Marketing Specialist, Family Consumer Scientist, International Trade Specialist, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Research Worker, Market Researcher, Marketer, Marketing Analyst, Marketing Assistant, Marketing Associate, Marketing Coordinator, Marketing Forecaster, Marketing Representative, Marketing Research Analyst, Marketing Research Coordinator, Marketing Researcher, Marketing Specialist, Marketing Support Specialist, Social Media Coordinator, Social Media Manager, Social Media Specialist, Technical Marketing Consultant, Trade Analyst, Trade Specialist, Advertising Analyst, Business Development Analyst, Business Development Specialist, Client Service and Consulting Manager, Communications Specialist, Demographic Analyst, Development Coordinator, Email Marketing Processor, Email Marketing Specialist, Family Consumer Scientist, International Trade Specialist, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Research Worker, Market Researcher, Marketer, Marketing Analyst, Marketing Assistant, Marketing Associate, Marketing Coordinator, Marketing Forecaster, Marketing Representative, Marketing Research Analyst, Marketing Research Coordinator, Marketing Researcher, Marketing Specialist, Marketing Support Specialist, Social Media Coordinator, Social Media Manager, Social Media Specialist, Technical Marketing Consultant, Trade Analyst, Trade Specialist

Related Jobs based on Skills & Abilities: Risk Management Specialists, Survey Researchers, Marketing Managers, Financial Analysts, Compensation, Benefits, and Job Analysis Specialists, Compensation and Benefits Managers, Management Analysts, Public Relations Specialists, Regulatory Affairs Specialists, Advertising and Promotions Managers, Fraud Examiners, Investigators and Analysts, Budget Analysts, Logistics Analysts, Auditors, Judicial Law Clerks, Actuaries, Clinical Research Coordinators, Social Science Research Assistants


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"Amazing Service and Spot-On Testing"
"The value received far exceeds the price"
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Activities performed during the Test
  • Complete cost-analysis of in-house and out-sourced work.
  • Analyze feedback and recommend steps to increase employee participation.
  • Determine whether to lease or buy equipment.
  • Review incentive financing.
  • Make a purchasing recommendation.
  • Write a short essay.
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